Over the course of my career, I have developed an expert level of proficiency in creative development and brand management. I have a comprehensive background in a wide variety of creative and managerial disciplines, with complete hands-on involvement in every step of the branding process. If you need the job done on-time and within budget, I have the ability to lead any ​project from strategic kick-off to finished on-shelf product delivery.

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My experience includes high level brand immersion, coordination and input into brand strategy, creative and execution to ensure every aspect of a brand's equities are properly developed and maintained across all touch points. My extensive knowledge of various print processes, including flexography, letterpress, silk screen, gravure, and lithography,uniquely qualify me to direct the creative

process, so as to avoid presenting design solutions that can not be executed and offer executional recommendations to reduce printing costs. I also make a point of staying abreast of the latest advances in substrates, inks and finishing techniques. I enjoy sharing the knowledge gained through years of experience to help those who are less seasoned improve their performance.

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I believe that through close collaboration with client teams and cross-functional internal and external agency partners, holistic creative solutions that effectively communicate the brand message across multiple touch points are easily achieved. I have a long track record of successfully delivering results driven, targeted creative identities for some of the world's most iconic brands. I am extremely passionate about every aspect of my work, and have always found an optimistic pro-active approach to any challenge yields the best results.



“A product is something made in a factory; a brand is something

that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated;

a successful brand is timeless.”

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In an increasingly competitive marketplace brand loyalty

is what separates the great brands from the good ones. Adherence to a unique well defined identity across all consumer facing touch-points is what drives visual and emotional connection to a brand that instinctively compels consumers to gravitate to one brand over similar offerings in the marketplace.